A vision statement for a company or organization focuses on the potential inherent in the company’s future, or what they intend to be. Your vision statement tells everyone the future your organization envisions.
A good vision statement provides a clear focus and direction for your organization and can inspire your community.
Vision statements give new and ongoing supporters a clear concise understanding of your purpose, before looking at your website, before attending any event or providing any support.
What does your vision statement need to say?
Your vision statement can be meaningful first impression, a memorable phrase that condenses what you do into why you are doing it.
A vision statement is forward-thinking and forward looking:
- As a guide: A good vision statement can be viewed as a map leading everyone to where your strategic planning and programming is organized to go, your organizational goal.
- As a reminder: You’ll know you have good statement when you can look back at it subsequently and it still shows where your organization is headed.
- As inspiration: This is important for volunteers, new supporters and board members. An inspirational statement can help maintain focus working toward a common purpose,’ the eyes on the prize’.
- As boundaries: Although growth is important, it is important not to wander too far of course. A big part of good vision is maintaining that focus on the long term objective.
- As a beacon: Because it focuses on the future, a vision message reminds us of the ultimate goal and why we do the day to day work of mission delivery.
Some Good Examples:
The best vision statements are inspirational, clear, memorable, and concise.
Here is a list of 20 of the best, from short to long, with the word count;
what resonates with you?
- Oxfam: A just world without poverty (5 words)
- Feeding America: A hunger-free America (4 words)
- Human Rights Campaign: Equality for everyone (3)
- National Multiple Sclerosis Society: A World Free of MS (5)
- Alzheimer’s Association: Our vision is a world without Alzheimer’s (7)
- Habitat for Humanity: A world where everyone has a decent place to live. (10)
- Oceana seeks to make our oceans as rich, healthy and abundant as they once were. (14)
- The Nature Conservancy: Our vision is to leave a sustainable world for future generations. (11)
- Ducks Unlimited is wetlands sufficient to fill the skies with waterfowl today, tomorrow and forever. (13)
- NPR, with its network of independent member stations, is America’s pre-eminent news institution (12)
- ASPCA: That the United States is a humane community in which all animals are treated with respect and kindness. (18)
- Goodwill: Every person has the opportunity to achieve his/her fullest potential and participate in and contribute to all aspects of life. (21)
- WWF: We seek to save a planet, a world of life. Reconciling the needs of human beings and the needs of others that share the Earth… (25)
- Save the Children: Our vision is a world in which every child attains the right to survival, protection, development and participation. (18)
- Kiva: We envision a world where all people – even in the most remote areas of the globe – hold the power to create opportunity for themselves and others. (26)
- Leukemia & Lymphoma Society: Cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families. (18)
- charity: water believes that we can end the water crisis in our lifetime by ensuring that every person on the planet has access to life’s most basic need — clean drinking water. (28)
- VFW: Ensure that veterans are respected for their service, always receive their earned entitlements, and are recognized for the sacrifices they and their loved ones have made on behalf of this great country. (32)
- Special Olympics: To transform communities by inspiring people throughout the world to open their minds, accept and include people with intellectual disabilities and thereby anyone who is perceived as different. (28)
- Creative Commons: Our vision is nothing less than realizing the full potential of the Internet — universal access to research and education, full participation in culture — to drive a new era of development, growth, and productivity. (33)
- Amnesty International: Amnesty International’s vision is of a world in which every person enjoys all of the human rights enshrined in the Universal Declaration of Human Rights and other international human rights instruments. (31)
Your vision statement is your calling card: it tells everyone what is important and what you ultimately seek through your work. Make it a good one.
Need help finding those words? It can be hard sometimes, but it is crucial to get it right. Let us help.
Call today, 310 828 6979, let’s make an awesome one for you.