by Cyndi Lauren | May 2, 2019 | Commentary, communications, Fresh Eyes, messaging, Nonprofit operations
The of the most essential skills we need is the ability to communicate – clearly and directly. While it seems we have come a long way from grunts and shouts, lately the nonsense quotient has been ridiculously high. Jargon is specialized language, a shorthand...
by Cyndi Lauren | Mar 27, 2019 | communications, development and fundraising, Fresh Eyes, fundraising, Making Money, messaging, Nonprofit operations
Good writing is hard to do; strong nonprofit writing is harder still. What are the best ways to make your message understandable and accessible to the people you want to reach? Clear, simple nonprofit writing can be done with a little guidance. We are all deluged by...
by Cyndi Lauren | Aug 21, 2018 | communications, development and fundraising, Fresh Eyes, fundraising, Making Money, messaging, Nonprofit operations, Protecting Yourself
I’m sorry, its going to be a no. As fundraisers, we spend tons of time working hard to get donor prospects to say yes to our solicitations. We crave the check in the envelope and watch the online donor daily totals get larger and larger. I’ve been there,...
by Cyndi Lauren | Jul 31, 2018 | Business - Consulting Services, communications, Nonprofit operations
Delete, delete, delete- that is my morning email routine. Sometimes I feel (a little) bad about not even bothering with some of them; someone took the time and effort to write them, add images and send out. But, gosh, sooo many, I simply have to be ruthless as I look...
by Cyndi Lauren | Jun 19, 2018 | communications, Fresh Eyes, messaging, Nonprofit operations
The tone and language you use in your fundraising communications can have a profound impact on both your open rates, and your reply rates. Being sensitive to your audience and communicating with them in words and phrases they use themselves makes connecting...
