by Cindy Lauren | Apr 18, 2019 | Commentary, development and fundraising, Fresh Eyes, fundraising, Protecting Yourself, Uncategorized
The idea of charity gets abused all the time. ?Someone donates a nasty old pair of pants and claims $50 in value for the donation.?? Robocallers target lonely older people to pressure them into giving money to starving kids in Africa or moms with cancer, with 5 %, at...
by Cindy Lauren | May 17, 2013 | communications, program development
Disclaimer: In general, the second someone earnestly tells me about this urgent new awareness campaign upon which they are about to embark, is the exact moment my eyes begin to roll back in my head. As a matter of course, the vast majority of awareness campaigns fall...
by Cindy Lauren | May 22, 2012 | Commentary, program development, Strategic Planning
This is the transcript of a conversation I had with a new client. The Executive Director and her partner have a small but successful after school acting program for kids from 4 years old to teenagers. Having operated for 8 years, the time had come to consider...
by Cindy Lauren | Feb 22, 2011 | communications
Just what is AWARENESS anyways? Public Awareness? We hear it all the time, especially when there is a high profile case of a disease or problem such as a catastrophic injury that happens. There is an immediate cry for MORE PUBLIC AWARENESS of breast cancer, sudden...
