by Cyndi Lauren | Jul 31, 2018 | Business - Consulting Services, communications, Nonprofit operations
Delete, delete, delete- that is my morning email routine. Sometimes I feel (a little) bad about not even bothering with some of them; someone took the time and effort to write them, add images and send out. But, gosh, sooo many, I simply have to be ruthless as I look...
by Cyndi Lauren | Jul 10, 2018 | Nonprofit operations
What is a Story? Stories are about change, how something or someone has changed as a result of something that comes into their lives. It is about people, regular people and extraordinary people. Often, though, telling a good story in a good way can be challenging-...
by Cyndi Lauren | Jun 19, 2018 | communications, Fresh Eyes, messaging, Nonprofit operations
The tone and language you use in your fundraising communications can have a profound impact on both your open rates, and your reply rates. Being sensitive to your audience and communicating with them in words and phrases they use themselves makes connecting that...
by Cyndi Lauren | Jun 7, 2018 | communications, development and fundraising, Fresh Eyes, messaging, Nonprofit operations
Developing Your Message Everyone is always telling you to hone your messages to donors and prospects, but seldom tell how to do it. You know you do urgent and important work- you are out to change the world to make it better. You know that, your members know that,...
by Cyndi Lauren | May 10, 2018 | annual gala, development and fundraising, Making Money, Nonprofit operations
Ok, its that time of year, again. Pay for the tickets, get a babysitter, get dressed, head out: Look for signs: parking, ballroom, bathroom Stand in line to check in & get table number Stand in line at the bar Chicken or veggie pasta: both tragic It’s...
by Cyndi Lauren | Apr 18, 2018 | communications, development and fundraising, Nonprofit operations
Messaging: a very hot topic in nonprofit development: are you getting it right? What is messaging? How does it work, abd How does it work best? Let’s start with a definition: What is a message? Dictionary.com: Noun: a communication containing some information,...
