by Cyndi Lauren | Jun 19, 2018 | communications, Fresh Eyes, messaging, Nonprofit operations
The tone and language you use in your fundraising communications can have a profound impact on both your open rates, and your reply rates. Being sensitive to your audience and communicating with them in words and phrases they use themselves makes connecting...
by Cyndi Lauren | Jun 7, 2018 | communications, development and fundraising, Fresh Eyes, messaging, Nonprofit operations
Developing Your Message Everyone is always telling you to hone your messages to donors and prospects, but seldom tell how to do it. You know you do urgent and important work- you are out to change the world to make it better. You know that, your members know that,...
by Cyndi Lauren | Feb 13, 2018 | communications, development and fundraising, messaging, Nonprofit operations
Have you ever attended a talk or presentation and walked out wondering what it was about? Have you received a solicitation or fundraising packet and not known exactly what they were doing, other than asking for money? Have you walked away from an event wondering why...
