by Cyndi Lauren | Oct 30, 2018 | communications, Fresh Eyes, messaging, Nonprofit operations
You Work Hard: If you really want people to read your stuff, make it easy for them to want to read it. Managing the readability of your message is as important as the content. If, at first glance, it looks like too much work, very few will bother to read it. Don’t...
by Cyndi Lauren | Sep 25, 2018 | communications, development and fundraising, fundraising, Making Money, messaging, Nonprofit operations
What is Giving Tuesday? GivingTuesday started 7 years ago to kick off the holiday fundraising season. It is the Tuesday after Thanksgiving, following the original Black Friday and Cyber Monday. When Is Giving Tuesday?: November 27, 2018 Can anyone participate?...
by Cyndi Lauren | Aug 21, 2018 | communications, development and fundraising, Fresh Eyes, fundraising, Making Money, messaging, Nonprofit operations, Protecting Yourself
I’m sorry, its going to be a no. As fundraisers, we spend tons of time working hard to get donor prospects to say yes to our solicitations. We crave the check in the envelope and watch the online donor daily totals get larger and larger. I’ve been there,...
by Cyndi Lauren | Jun 19, 2018 | communications, Fresh Eyes, messaging, Nonprofit operations
The tone and language you use in your fundraising communications can have a profound impact on both your open rates, and your reply rates. Being sensitive to your audience and communicating with them in words and phrases they use themselves makes connecting that...
by Cyndi Lauren | Jun 7, 2018 | communications, development and fundraising, Fresh Eyes, messaging, Nonprofit operations
Developing Your Message Everyone is always telling you to hone your messages to donors and prospects, but seldom tell how to do it. You know you do urgent and important work- you are out to change the world to make it better. You know that, your members know that,...
by Cyndi Lauren | Feb 13, 2018 | communications, development and fundraising, messaging, Nonprofit operations
Have you ever attended a talk or presentation and walked out wondering what it was about? Have you received a solicitation or fundraising packet and not known exactly what they were doing, other than asking for money? Have you walked away from an event wondering why...
