by Cyndi Lauren | Aug 22, 2019 | communications, content mapping, development and fundraising, donors, fundraising, membership, messaging, Nonprofit operations
How do you guide visitors through, your members, donors and prospects; what paths can they follow to arrive where you want them to, as a member, donor or volunteer? There is an easy way to set up planned ways to talk to your people that takes them through...
by Cyndi Lauren | Jul 12, 2019 | Business - Consulting Services, communications, Fresh Eyes, messaging, Nonprofit operations, Tools
Writing, writing well, can seem hard to do. Recall the last time you read something that was nothing but painful- getting through it hurt, if you did manage to read it all. Yuck. And by the same token, you can probably remember a piece you read that was a...
by Cyndi Lauren | May 2, 2019 | Commentary, communications, Fresh Eyes, messaging, Nonprofit operations
The of the most essential skills we need is the ability to communicate – clearly and directly. While it seems we have come a long way from grunts and shouts, lately the nonsense quotient has been ridiculously high. Jargon is specialized language, a shorthand...
by Cyndi Lauren | Mar 27, 2019 | communications, development and fundraising, Fresh Eyes, fundraising, Making Money, messaging, Nonprofit operations
Good writing is hard to do; strong nonprofit writing is harder still. What are the best ways to make your message understandable and accessible to the people you want to reach? Clear, simple nonprofit writing can be done with a little guidance. We are all deluged by...
by Cyndi Lauren | Oct 30, 2018 | communications, Fresh Eyes, messaging, Nonprofit operations
You Work Hard: If you really want people to read your stuff, make it easy for them to want to read it. Managing the readability of your message is as important as the content. If, at first glance, it looks like too much work, very few will bother to read it. Don’t...
by Cyndi Lauren | Sep 25, 2018 | communications, development and fundraising, fundraising, Making Money, messaging, Nonprofit operations
What is Giving Tuesday? GivingTuesday started 7 years ago to kick off the holiday fundraising season. It is the Tuesday after Thanksgiving, following the original Black Friday and Cyber Monday. When Is Giving Tuesday?: November 27, 2018 Can anyone participate?...
