Disclaimer: In general, the second someone earnestly tells me about this urgent new awareness campaign upon which they are about to embark, is the exact moment my eyes begin to roll back in my head. As a matter of course, the vast majority of awareness campaigns fall far short, IMHO, of their intended goal. As easy as it is to find fault, it is more constructive to offer some perspective and reply.
Waves can crash on the beach and flatten out to nothing, or they can aggregate their energy and become huge, crushing bludgeons like a tsunami. What kind of wave it is how big and how strong, depends on many factors, such as how much energy it started with, how fast it goes , how far its needs to travel and what happens to it along the way.
Your awareness campaign shares many qualities with a wave. All by itself, your message must travel via different media, must gather momentum and have a direction. It must be carried by different waves: your volunteers and constituents, your board and management, via that many-tentacled communications of the internet and all that neat social media.
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When Your Gut Reaction Gives You a Stomach Ache
by Cindy on May 7, 2013
Gut reactions are not necessarily bad, you can ‘just know’ that something is right and good as well. That is rarely a problem, again, unless you pass on something or someone and come to regret not listening to yourself. To paraphrase Gavin de Becker, the deer wandering the in forest, encountering a hungry lion, doesn’t tell himself is he being silly, they simply happen to be at the same place at the same time, he moves immediately or is lunch.
We All Have Gut Instincts
…and my experience has been ignoring them has never been a good idea.
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